How to Be an Employer of Choice: 5 Components of a Captivating Employer Brand

With an overall unemployment rate at or below 4.1% since 2018 – even lower among workers with bachelor’s degrees – employers today must hunt for qualified candidates at the lowest unemployment rates in decades. While this is great news for the economy and highly qualified professionals looking for jobs, it creates a unique challenge for recruiters. Hiring is tough enough when the advantage goes to the employers – it can feel nearly impossible when the vast majority of candidates already have jobs. Fortunately, hiring in a job seeker’s market doesn’t have to be impossible if your employer brand is strong enough.

So, what can you do to build and improve your employer brand? This playbook, created in collaboration with HR Dive, outlines five steps you can take to become an employer of choice for the people you want to hire.