Richard Maclachlan

Richard Maclachlan

Vice President of Brand Marketing

A truly human workplace needs to function like a stadium full of fans – as a community where we each show up with our unique contributions and we exist together in a space where it’s safe to be unified, to voice our opinions, to collaborate, to celebrate, and to honor each other’s wins and losses without losing sight of the goal: a fair game and a level playing field for everyone.

As Vice President of Brand Marketing, Richard leads the global brand marketing organization for the most human of brands, leading Workhuman’s integrated marketing and brand strategy activities, including corporate communications, brand management, content marketing, creative, marketing operations, and events. Richard joined the company in April of 2021 and has 14 years of experience in brand marketing. Richard’s career has included working with leading global brands such as Coca-Cola, Twitter, Puma, Verizon, LVMH, and Adidas. Prior to Workhuman, he was the global brand marketing director at LogMeIn, a forerunner in cloud-based remote work tools, where he spearheaded their global brand and digital ecosystem strategy, redesigned the brand architecture of the GoTo business unit, and corporate repositioning of LogMeIn. As Vice President of Havas Media’s Sports & Entertainment group, Richard created networked marketing campaigns for some of the world’s largest brands and sponsorship properties.