Corpay, formerly known as FLEETCOR, partnered with Workhuman® to launch a new, global recognition program that would maintain and build on its existing culture and roll out elements of its rebrand.
While Corpay might sound like a relatively new player in the payments industry, it’s actually been a leader in the space for more than twenty years. The reason the name may be new to you is because until March of 2024, the company was known as FLEETCOR. As Corpay evolved its capabilities and solutions, making a name for itself as “the smarter payments company,” a rebrand made perfect sense.
Rebranding a global company with 800,000+ customers and more than 9,000 employees across 36 countries poses a challenge in and of itself. Maintaining a strong and cohesive culture during the process can be even more daunting. But launching a unified global recognition program simultaneously in order to do just that? Some might deem the approach to be sheer madness. With so much at stake, would the risk be worth the rewards?
The challenge
As Corpay was ushering in a new era with the rebrand, it still needed to maintain and build on its existing culture and legacy. The company had elements of an employee recognition program in place, but access was limited to only a handful of business segments in certain regions. Launching a new, global recognition program in a timely manner would be key to ensuring that employees could navigate the stress and uncertainty of a corporate rebrand, and celebrate their efforts and achievements along the way. Being able to show gratitude and espouse corporate core values during this time was make-or-break for Corpay’s culture.
The solution
Corpay opted to partner with Workhuman because of the depth and breadth of our experience launching global recognition programs. From the start, Workhuman worked in lockstep with Corpay to understand the company’s values and develop a program that suited their needs. Workhuman’s implementation team guided Corpay’s program team through the development and launch process while providing strategic recommendations along the way.
To alleviate any concerns and further shed light on what to expect, Workhuman connected Corpay’s team with existing clients in a friendly, informal setting at Workhuman® Live. This proved to be instrumental in preparing Corpay’s team for what was to come and offering deeper insight into how the program could impact their company.
Connecting with people that were already Workhuman customers was a great advantage of attending Workhuman Live.
With development underway, Corpay took advantage of a unique opportunity to roll out elements of the rebrand under the umbrella of its recognition program. In addition to incorporating company values, Workhuman designed Corpay’s recognition app experience using the new brand colors and styling, easing employees into a fresh look and feel while onboarding the entire company into the revamped recognition program. This meant that everyone in the company was seeing both the program and the brand come to life simultaneously and globally.
There's recognition - and then there's recognition done right. Corpay's recognition program is a shining example of recognition launched with intention, strategy, commitment across the organization.
“People were starting to recognize our branding before it was really rebranded wholly, but coming together as one global company under one name. And then rolling out our recognition program to match that – so that we are one platform for all of our global employees,” said Angie Campbell.
The results
Corpay and Workhuman launched the customized recognition program, Gratitudes, with resounding success. In its first year, Gratitudes quickly became a game-changer with high adoption and redemption rates throughout the company – and more than 22,700 recognition moments to prove it.
We do a lot of things cross-functionally and being able to offer one recognition platform across the globe was such a need for us. And by the adoption of it early, we definitely think that we were able to answer the need for that.
The new program enabled Corpay employees to share in the excitement of the rebrand and celebrate the team’s monumental efforts in a unified, global experience that helped to turn the page on a new era for Corpay’s culture. While Corpay’s shiny new brand is standing out in the marketplace, internally, employee recognition is enabling Corpay’s employees to shine, too.