KeyAnna Schmiedl on Culture Work, Word Choice, and Diving Into the Deep End of Data

August 16, 2022 Mike Lovett



To change anything at scale, you need to collect data. You need to know the depth of an issue or trend to efficiently and effectively respond to it. When those issues and trends pertain to the people at your workplace, data can’t just be numbers. Qualitative data, their stories, the words they say, need as many slides in the deck.

KeyAnna Schmiedl, global head of culture & inclusion at Wayfair, developed the DEI Maturity Matrix to blend the analytical and anecdotal. The dashboard gives her and every other employee at Wayfair a glimpse into how the organization is continually shaping and improving the employee experience and has led to new innovations in how they make their workplace more inclusive and equitable.