Customer Snapshot:

How CAA Club Group Builds Culture With Recognition

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CAA Club Group launched its Social Recognition® program and partnership with Workhuman® in 2015. It utilizes recognition, rewards, and Service Milestones® to drive cultural and business results, particularly related to increasing engagement and lowering turnover. CAA Club Group acquired Echelon Insurance in 2019. During that transition, recognition played a vital role in aligning all team members around CAA Club Group’s mission and overall culture.

Recognition programs support the ROI from an engagement standpoint. We know that there is a correlation between recognition, engagement, and retention.

Carla Spina

VP, Human Resources at Echelon Insurance

Hear more from Carla Spina, VP of human resources at Echelon Insurance (CAA Club Group), on how the company has enhanced its culture and increased inclusion with recognition.

This interview was recorded at Workhuman^® Live 2023 in San Diego. Watch it here.

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