On October 14th2020 the first ever virtual Dublin Tech Summit took place. This event was originally scheduled to be a physical one in April 2020. However, due to Covid-19 it was postponed, and it was subsequently decided that the event was going to be run virtually this year. We were proud to be Gold Sponsors for the event. This was a new experience for our team as well as the team at Dublin Tech Summit and we were excited to be involved and get planning for the event. We immediately got to work on adapting some of our original plans from April and looking at ways in which we could maximise the benefit of this now being an online event.
One of our main objectives for sponsoring events like this is for brand awareness and engagement with potential candidates. We wanted to ensure we had this at the forefront of our mind when designing and building our virtual booth so that it as was interactive as possible and visitors to our virtual stand could learn more about #LifeatWorkhuman.
With this event being virtual, it gave us a great opportunity to produce more content that visitors to our stand could watch and engage with as opposed to watching in passing at an in-person event. We worked collaboratively across the business so that we benefitted from everyone’s skills and experience. For example, we worked with our comms and creative teams to develop a virtual booth as well as a brand a new video to showcase our Technology Hub in Dublin. We also had links to our social media channels, careers site, our #Lifeatworkhuman blog and documents where attendees could read more about who we are and the work we do.
As well as viewing our virtual booth, attendees also had the opportunity to engage with us via a chat function on the day. To prepare for this, we selected several representatives from our Recruitment Team as well as our Tech and Product Teams. This made it possible for attendees to ask us questions from everything relating to our technology and products to asking about our culture and our open opportunities. This ensured that we were set up for success on the day and that visitors to our stand had a experience!
On the day of DTS, myself and our team really engaged in the live chat where attendees and other sponsors could talk to each other as if it was a physical event! A number of our booth reps had scheduled chats with attendees to answer their direct questions which was great as it supported that human connection which we’ve found so important at physical events in the past, for example, Martina Campbell, Product Owner was able to engage directly with some attendees who were interested in the open Product Owner role which we are currently recruiting for.
offered a slot booking service and I was able to the video functionality to talk directly with some attendees. This made the connection more personal. As a Product Owner myself, I felt this was a great way to share some personal insights on what it is like to be a PO in as well as the amazing culture and vision of the company. I was even able to share my personal experience of some of the initiatives within , including Innovation (a program where employees submit ideas to develop and advance ) and Ignite 2020. Through the virtual booth, I was able to share videos and documentation to support what was being discussed. By being able to talk directly, I found that the attendees who I spoke with had some similar work connections.”
This was very much a new experience for both and the attendees. By preparing in advance, this allowed us as a team to sync on the setup, ensuring we had the most up to date information and of course, a good understanding of the technology behind all this. This allowed us to be well prepared for the day and made sure any attendees who visited our booth or spoke to us had a great experience. We hope the other sponsors and attendees of the event enjoyed it as much as we did, we can’t wait to get involved with our next virtual event!