The Incredible Power of a Personal Thank You

July 30, 2014 Darcy Jacobsen

TD Canada gets it. They recently surprised folks with their talking ATM (Automated Thanking Machine, in this case) that handed out thank you messages and gifts to a few of their long-time customers.

What makes these gifts so amazing isn’t just their size. (Some are big, some are small.) It’s that the company took the time to learn about their customers and give them a thank you gift that is truly meaningful to them and reflects the relationships that customer has built.

It’s a fantastic campaign that really highlights the emotional power of a thoughtful and individualized thank you. I was so moved by it myself that I had to share it with you.

Check it out below, or by clicking here.

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