How to Measure Company Culture: Metrics, Tools, and Tips to Quantify Your Initiatives

February 3, 2023 Workhuman Editorial Team
how to measure company culture

Building and maintaining a positive company culture is one of the most vital aspects for employers nowadays, with up to 46% of job seekers prioritizing it while applying for a new position.

Since company culture can give your business major competitive advantages, it’s important to know how to measure company culture as well as the core values that it can add to your workplace, and that’s where this guide comes in handy!

Keep on reading if you want to find out more about company culture in addition to all the tools and methods to assess and quantify it.

How measuring company culture can benefit your business

Before we dive into the details of tracking and analyzing your workplace culture, you should first understand the importance of company culture and how it can massively impact your business:

Helps in shaping the company’s identity

Having a unique and healthy corporate culture can help in making your organization stand out due to its special identity.  This identity can help in aligning the employees around the organization’s goals, which can greatly improve productivity rates.  In fact, satisfied employees within a healthy company culture showed up to a 12% improvement in productivity!

Shows you where you need to improve

By measuring the current state of your company culture using key metrics and modern tools, you can pinpoint the areas of weakness in your company that you can improve.

Additionally, by finding out where your company is heading in terms of culture, you’ll be able to use that data and insight to prevent negative behaviors from finding their way into your organization.

Attracts better talents

A recent report by Jobvite found that up to 88% of job seekers nowadays would classify company culture as an important factor while looking for a job. 

Not only that, but the same report also shows that 15% of talents turned down job offers due to negative workplace culture, with 33% willing to accept a relatively small pay cut to work at a company with better culture!

Improves employee retention rates

By maintaining a healthy, positive company culture where the employee experience and contributions are appreciated, employee retention rates would increase dramatically.

In addition to this, keeping strong talent is much more cost-effective than hiring replacements, which can save you a lot of money in the long run. It also helps you focus your efforts on growing your business rather than scouting and recruiting replacements.

Helps you maintain an inclusive work environment

A report by Deloitte found that 80% of job seekers are mainly interested in applying for jobs at inclusive employers, with 72% ready to leave their workplace for a more inclusive one.

Being an equal opportunity employer with an inclusive work environment not only makes your company more attractive to the best talents, but it also drives more profits with up to 400% growth in revenue.

A diverse team of colleagues discussed a project and exchanged ideas, showcasing a positive workplace culture

Key metrics to track your company culture

Maintaining good company culture can be a solid long-term investment with a lot of advantages, so it’s important that you keep track of all the essential metrics to quantify it. Let’s have a quick look at them:

Retention rates and referrals

Retention rates and employee referrals can be great metrics to quantify your company culture. When employees have a positive employee experience, they’ll likely stay there for the long haul and even recommend others to join them.

Turnover rates

This one is the opposite of referrals and retention rates, so it’s usually equally easy to track. To put it simply, most employees value stability and feel comfortable in their jobs. 

Employees frequently resigning or quitting their job is usually an indicator of various problems in your workplace, including negative company culture. This makes it an important metric to keep track of. 

Engagement and collaboration

Everything from daily communications to collaborations on projects and competition among employees can reflect your company’s culture health.

The easier the communication between employees of different teams and departments, the healthier the company culture, and vice versa, so it counts as a valuable metric to understand the culture of your workplace.

Innovation and productivity rates

As previously established, a positive company culture where efforts are appreciated encourages employees to perform at a high level.

This results in noticeable improvements in innovation and productivity rates, so you’re able to tie back these metrics to your company culture through different methods, such as questionnaires and survey data.

An HR creating employee surveys to collect culture metrics and data

Top 7 methods to measure your company culture

Now that you know more about the metrics, here are 7 methods that you can use to measure and improve company culture in your organization:

1. Employee surveys

The most reliable method to gauge your company’s culture is to let your employees share their thoughts and feelings through surveys, especially anonymous ones where they can express their opinions without worrying about consequences.

Luckily, there are plenty of pulse surveying tools out there that can help you create, monitor, and keep track of such feedback, such as Moodtracker®, from Workhuman®.

Looking for a survey tool?
Try Moodtracker®, the free employee pulse survey tool that makes it easy to get the heart of organizational issues.

Sign-up for FREE today!

2. Performance management tools

There are several performance management tools out there that can guide you when it comes to company culture. 

These tools are capable of measuring various aspects of your workplace by quantifying the organization’s development and individual employees’ growth.

By extrapolating the data obtained from these techniques, you can have a clearer image of the work environment and culture in your company, these tools include:

With a continuous performance management solution you’re able to measure growth and performance on a regular cycle (e.g., annually, quarter rly), at the end of a project, and when performance improvement plans (PIPs) are needed – all in one place. Managers can choose from a variety of configurable templates and easily access feedback and updates to simplify the evaluation process.

Conversations® from Workhuman combines agile performance development with structured feedback and assessments to create a culture of connection, continuous feedback, and growth.

Learn more!

3. People analytics tools

These tools, also known as HR analytics tools, are used by HR teams in order to collect and analyze a wide range of “people data” about the employees in a company.

These tools automate the redundant aspects of HR analytics and help in speeding up the processing of this information into spreadsheets and graphs.

Every analytics tool can measure a different set of aspects, but they mainly focus on employee satisfaction and productivity rates, which are primary metrics when it comes to measuring company culture.

The most common tools out there when it comes to analytics are ADP Workforce Now, Engagedly, Workday, and ChartHop.

4. Exit interviews

Employees leaving for new opportunities are great resources to get honest feedback because they’re more likely to be honest about the culture in your company than current employees may be. 

By designing your exit interviews to include analytical questions about company culture, they can help you understand where your culture might be lacking and what steps you need to take to improve.

5. Monitoring behaviors in the work environment

Another method that you can use to measure company culture with decent accuracy is to measure the positive and negative behaviors through a behavioral observation scale.

This helps you identify and keep track of different elements and behaviors that you deem desirable in the workplace. You can encourage these behaviors and eliminate negative ones by implementing a scale system that rewards employees based on these behaviors.

6. Focus groups

Focus groups are a classic strategy that is quite effective when it comes to assessing company culture. In a company culture focus group, a cross-section of employees are invited to share their reactions and stories about certain behaviors within the workplace. You can then gather this data and form patterns and trends to give both an assortment of the current company culture situation as well as methods to improve it.

7. Organizational assessment systems

There are different organizational assessment systems that you can use to determine what the culture in your workplace is like.

The first one is the Organizational Culture Assessment Instrument (OCAI), which is a culture tool that can help you distribute 100 points across the 4 major competing values, which are:

  • Clan
  • Adhocracy
  • Hierarchy
  • Market

Another type of assessment for company culture is the Business Needs Scorecard (BNS), which is a diagnostic tool that measures various aspects of the current and sought-after company culture situation. The culture section of the BNS is split into:

  • Engagement and trust
  • Communication and instructions
  • Providing a supportive environment.
An individual is utilizing an organizational assessment to gain insight into the organizational culture.



This wraps up today’s guide that shows you how to measure company culture with all the essential metrics, tips, and tools to analyze it.

As you can see, maintaining a positive company culture is a great asset when it comes to attracting and retaining the best talents out there. Additionally, it can also increase your company’s profitability by improving the productivity and innovation of your employees!

If you want to find out more about workplace culture, here’s a guide that shows you how company culture shapes employee motivation.

Company Culture