August 7, 2013

Globoforce Unites IHG Employees Through a Global Recognition Programme

August 7, 2013 | Globoforce Press Release

 IHG’s Bravo programme encourages employees all over the world to live and practice its Winning Ways

DUBLIN, Ireland and SOUTHBOROUGH, Mass. – August 7, 2013 Globoforce® (, a leading provider of social recognition solutions, today announced that InterContinental Hotels Group (IHG), one of the world’s leading global hotel companies, has implemented a global recognition programme through Globoforce. Globoforce’s cloud-based ‘Bravo’ recognition solution enables IHG to reinforce and encourage employee behaviour that reflects the company’s values and, ultimately, drive engagement. IHG has more than 350,000 employees across its owned, managed, and franchised hotels in nearly 100 countries and territories; however, its previous formal recognition programme was limited to the USA and Canada. The hotelier wanted to be able to motivate employees by recognising behaviour that exemplified its five Winning Ways - Do the right thing; Aim higher; Show we care; Celebrate difference and Work better together. IHG partnered with Globoforce to deploy a unified global solution that could help employees go further in creating ‘great hotels guests love’ by creating a culture of recognition. As an organisation that values feedback from both guests and employees, IHG was particularly interested in the crowdsourced recognition data that the Globoforce solution can gather. By collating the opinions of a diverse group of employees, IHG is now able to arrive at a better-rounded picture of employee performance and can use this information to shape wider talent and culture management initiatives. “We want to make sure we value our employees and they feel recognised, because we know this drives engagement and delivers a greater guest experience in our hotels,” said Lori Gaytan, SVP, human resources at IHG. “Globoforce has provided us with a global solution that enables us to recognise our employees for their efforts immediately and consistently. At a single glance you can see our employees around the world making great contributions and embodying our culture. This is driving our employment brand and business performance.” Since the global programme’s implementation, IHG employees have nominated each other for more than 33,000 Bravo awards around the world. The large quantity of crowdsourced data gathered from these recognition moments has given the company valuable and actionable insight into its culture. With a Bravo given by an IHG employee somewhere in the world approximately every six minutes, IHG can see its Winning Ways  being lived through the social recognition moments logged every day. This impact is being seen within the organisation, as 86 percent of IHG employees say they are proud to work for a company that recognises them. “The results IHG has seen in such a short space of time show the effect a strategically implemented recognition programme can have,” said Eric Mosley, CEO of Globoforce. “For a multinational company, the real differences among countries and national cultures can be celebrated with a global language of recognition. These programmes can also serve as key communication drivers of a company’s values and culture.” About Globoforce Globoforce is a leading provider of social recognition solutions, redefining how companies understand, manage, and motivate their employees. Innovative companies around the world use Globoforce’s cloud-based social recognition software to reveal the true performance and influence of every employee and strengthen company culture.  With Globoforce, HR and business leaders can take a strategic approach to recognition programmes that result in measurable benefits to the bottom line driven by increases in employee engagement, retention, and productivity. Globoforce is co-headquartered in Southborough, Massachusetts, and Dublin, Ireland. To learn more: Media Contacts: Aislinn Collins / Hannah Townsend Johnson King (0)20 7401 7968 Shweta Agarwal (508) 229-1541


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