September 18, 2012

Globoforce Celebrates HR Innovation with the Pioneers of Social Recognition

September 18, 2012 | Globoforce Press Release
SOUTHBOROUGH, Mass., and DUBLIN, Ireland – September 18, 2012 – Globoforce®, the world’s leading provider of social recognition solutions, today announced the launch of a video series to demonstrate how innovative companies can deliver dramatic improvements in employee engagement, employee productivity, and business performance. The Pioneers of Social Recognition campaign features industry leaders, starting with JetBlue and Symantec, who exemplify the power and potential of social recognition to manage and motivate a global workforce. “The way businesses can evaluate and engage talent is fundamentally changing,” said Eric Mosley, CEO of Globoforce. “Social recognition is the result of a perfect storm: social and mobile technology, generational shifts, as well as business use of crowdsourced data and feedback. JetBlue and Symantec understand this and are at the forefront of the social recognition groundswell.” The Pioneers of Social Recognition video series focuses on how social recognition can reveal the true influence of each employee across the organization. This insight is transforming how Globoforce clients JetBlue and Symantec can engage and evaluate their global workforce. JetBlue is known for its distinct corporate culture. As the award winning airline grew tremendously over its first decade, consistent reinforcement of its core values to its more than 14,500 crewmembers in 74 airports and support centers presented a challenge. Data gleaned from its Globoforce recognition solution now enables the airline to more efficiently manage its talent and ultimately its culture. “Being able to identify crewmembers that consistently deliver extraordinary customer service and live our core values makes good business sense for our brand,” said Joanna Geraghty, chief people officer at JetBlue. “Moving forward, we’ll be able to identify our top influencers and have actionable peer-driven data on who is providing exemplary service. Rewarding our crew members for living our values on a daily basis, directly translates into increased business results and customer loyalty for JetBlue.” Symantec was challenged to use recognition to gather the insight needed to manage and engage a global workforce. Symantec worked with Globoforce to create a single, global employee recognition program called Applause. The Applause recognition program supports and reinforces Symantec’s goals and values, shows employees how their efforts contribute to company achievements, and helps leaders know who are the top influencers and performers across the company. The program also incorporates and utilizes tools such as newsfeeds and peer congratulations so that the program works like a social network. This amplifies the impact of recognition moments and spreads goodwill across the company, helping unify the workforce behind a shared culture and purpose. Globoforce’s suite of social recognition solutions leverages crowdsourced employee feedback for timely insight into how employees are performing and influencing others in the organization.


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