March 4, 2011

Globoforce Launches Appreciation Myth Busters and eBook Campaign

Company kicks off month-long contest and events, highlighted by free webinar on March 15 led by HR experts Derek Irvine, David Zinger, and Zane Safrit

SOUTHBOROUGH, Mass. and DUBLIN, Ireland – March 4, 2011 – In honor of Employee Appreciation Day, Globoforce®, the world’s leading provider of global, strategic employee recognition solutions, today announced a series of contests and events and the launch of the eBook version of Winning with a Culture of Recognition. The events include an “Ask the Experts” Myth Busters roundtable webinar on March 15, eBook and Kindle giveaways, and daily appreciation advice via Twitter and the Globoforce blog.

Appreciation Myth Busters Webinar for Business and HR Leaders on March 15

On Tuesday, March 15, 2011, at 11:30 a.m. ET., Globoforce will host a free, interactive webinar debunking the ten most common myths in the workplace today about employee appreciation and recognition. Led by Derek Irvine, vice president of client strategy and consulting for Globoforce; David Zinger, employee engagement expert and founder of the Employee Engagement Network; and Zane Safrit, author of Recognize Your Employees - 52 Weeks, 52 Ways, the webinar will bust these myths while revealing techniques that truly work. Attendees will be able to share their own appreciation myths as well as challenge the panel of experts on how to eradicate these myths from the workplace.

During the 45-minute webinar, attendees will learn:

• The ten most common myths about employee recognition and how to avoid them in their own organizations.
• Actionable ideas for transforming a workplace culture based on industry research and case studies about the science of employee appreciation.
• Proven strategies for addressing low levels of appreciation, including strategic recognition and effective engagement principles.
• How appreciation done right delivers bottom line, measurable benefits to any business or organization.

To register for this free webinar, please visit:

Winning with a Culture of Recognition Hits the eBook Virtual Shelves

Winning with a Culture of Recognition: Recognition Strategies of the World’s Most Admired Companies, authored by Globoforce executives Eric Mosley, CEO and co-founder, and Derek Irvine, vice president of client strategy and consulting, is now available as an eBook. Winning with a Culture of Recognition offers business and HR leaders the proven strategies and best practices that have elevated employee recognition into the must-have HR program to manage company culture, increase employee engagement, and deliver measurable business results.

Endorsed by best-selling author Daniel Pink, Winning with a Culture of Recognition proves why strategic recognition is the fastest and most effective way to improve employee performance, motivation, and productivity. The eBook is available across more than 60 web properties and digital readers, including the Apple® iBookstore, Amazon® Kindle®, Barnes and Noble®, and the Sony® eBookstore®. The book is also available in hardcover at

Globoforce Announces Kindle Giveaway, Appreciation Tips, and More

Commencing today, Employee Appreciation Day, Globoforce is launching a new social media campaign to foster discussion and generate excitement for employee appreciation and the unmatched impact it has on engagement, productivity, culture, and organizational health.

The campaign includes:

• Daily Appreciation Tips:

Every business day through April 8, 2011, Globoforce will share a new, proven tip for engaging or recognizing employees. Tips will be marked #appreciationtip on Twitter. Tips will also be shared on the Globoforce blog, where Derek Irvine will share his own recommendations as well as favorites from other experts and successful practitioners.

• Kindle and eBook Giveaway:

As part of the month-long celebration, Globoforce will solicit appreciation tips from HR professionals, experts, and employees across the globe. One tip submission each business day will be selected to win an eBook version of Winning with a Culture of Recognition. Daily winners will be randomly drawn from all tips submissions (or retweets of Globoforce tips) on Twitter using Globoforce’s Twitter handle or the #appreciationtip hashtag.

One weekly winner will be drawn each week for the five-week duration to receive an Amazon Kindle (pre-loaded with the Winning with a Culture of Recognition eBook). In addition, all attendees to the March 15th webinar will receive a free copy of the Winning with a Culture of Recognition eBook and be entered into a special drawing to win an Amazon Kindle.


Press Contact

Jenna West
Public Relations


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