February 22, 2010

Globoforce Announces Premier Sponsorship of Enterprise Engagement Alliance

Thought leaders join forces to educate market on the business value of employee engagement

SOUTHBOROUGH, Mass. and DUBLIN, Ireland – February 22, 2010 – Globoforce, the world’s leading provider of global, strategic on-demand employee recognition solutions, today announced it has become a Premier Sponsor of the newly formed Enterprise Engagement Alliance (EEA), a coalition of companies and associations dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.” Globoforce and the EEA share a common goal of helping organizations better understand how employee engagement and employee recognition can significantly impact business performance.

As an industry leader in helping major global companies leverage strategic employee recognition to create performance-driven cultures, Globoforce will help the EEA drive thought leadership and expert commentary on issues and trends driving the employee recognition industry. As part of its premier sponsorship, Globoforce will also have significant presence within EEA’s education, outreach, and promotions, particularly on the organization’s newly-launched portal.  Elements of the sponsorship include:

  • Practice Area – As the sponsor of the Rewards and Recognition Practice Area on EEA's portal, Globoforce will be an ongoing contributor of articles, white papers, and other informative, educational-based content.
  •  EEA Poll – Globoforce is the exclusive sponsor of EEA’s employee engagement poll. The monthly poll will gauge the HR community on a range of compelling questions related to engagement.
  • Blog – The EEA portal will provide direct access to Globoforce’s award-winning blog: https://www.workhuman.com/resources/globoforce-blog as well as feature Derek Irvine, Globoforce’s Head of Strategic Consulting and CMO, as a “guest blogger.” Every month, Derek will share his insights on employee recognition with visitors and readers.
  • Ads – Globoforce will be prominently featured throughout the EEA portal as well as in Engagement Strategies magazine.

“We are pleased to align with the EEA’s coalition of thought leaders who are working together to drive our industry forward by elevating engagement to the C-level within organizations,” said Derek Irvine of Globoforce. “This initiative is more critical now than ever as our economic upheaval has created record lows in employee satisfaction. Many companies are in dire need of strategies and tools to help re-ignite motivation and engagement within their disenchanted workforce. We’re looking forward to sharing our expertise on the EEA’s portal to demonstrate how strategic recognition can put the spark back in today’s workplace.”

“The EEA is dedicated towards providing the world’s most preeminent commentary and expert insight on the business benefits of recognition. We sought Globoforce as a premier sponsor given their leadership in employee recognition and commitment towards driving the industry forward,” said Allan Schweyer, Chairman, Enterprise Engagement Alliance. “We look forward to working with them, as we continue to demonstrate that recognition is indispensable for an enterprise’s maximum success in the 21st century.”


The Enterprise Engagement Alliance (EEA) is a recently formed coalition of companies and associations dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.” The EEA’s primary mission is to support research, education and outreach that creates a better understanding of how organizations can make the connection between engaging people in business and long-term financial performance. The Enterprise Engagement Alliance was founded in 2008 by the Human Capital Institute, a 140,000-member organization dedicated to talent management; global business consultancy Peppers & Rogers Group and their independent publishing division, 1to1® Media; and Selling Communications, Inc., a provider of engagement marketing services, media and technology.


Press Contact

Jenna West
Public Relations


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