Nilofer Merchant

Nilofer Merchant

Business titan & best-selling author

Having personally launched more than 100 products, netting $18 Billion in sales, Nilofer Merchant knows what it means to lead teams to invent the next big thing. From working with Steve Jobs at Apple, to defeating Microsoft in an epic industry battle, to advising the C-Suites of GE, IBM, and Logitech, she’s got a world-class pedigree in knowing how to build market advantage. Recognized as a Best Business Book of 2012, her Harvard 11 Rules for Creating Value in the #SocialEra, published by Harvard Business Review Press, shares the formula for success in these modern and messy times.

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