Case Study: Citizens

As one of the nation’s oldest and largest financial institutions, Citizens Financial Group is headquartered in Providence, R.I., and employs more than 18,000 people across 43 states. The company’s mission is to help customers, colleagues, and communities reach their potential. Because of this, the team at Citizens knew prioritizing employee recognition was key to achieving Citizens’ goals around becoming a customer-centric organization.

“If colleagues are your differentiator, why not invest in them? Why not help equip them to feel motivated and engaged to continue to do better?” says Michelle Hecht, Head of Communications at Citizens.

This case study explores how Citizens partnered with Workhuman® to implement a modern recognition and reward solution, driving employee engagement and retention across its business.

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