September 25, 2014

Globoforce Reinvents Years of Service Awards with Service Timelines

September 25, 2014 | Globoforce Press Release

New offering modernizes service anniversaries with personalized, crowdsourced stories and industry’s first video recognition capability

SOUTHBOROUGH, Mass., and DUBLIN, Ireland – September 25, 2014 – Globoforce® (, a leading provider of social recognition solutions, today officially announced the launch of its latest innovation, Service Timelines™. The offering is a new, modern approach to years of service programs that transforms decades-old approaches to service anniversaries into powerful moments of inspiration. To view a Service Timeline for an actual Globoforce employee’s fifteenth year service anniversary and learn more about the product, click here. Service Timelines reinvents years of service programs through personalized stories and videos from employees’ closest colleagues, the relationships that have mattered most over the years. This delivers a deeply personal and memorable anniversary experience that reminds employees of all of the ways they have inspired others at work. “Service Timelines unleashes the power of real human relationships in the workplace,” said Eric Mosley, CEO of Globoforce. “Every company is a collection of communities, of human beings, bonded by their connection to each other through their work.  We’re moving service anniversaries from an antiquated approach into an inspiring, rich tapestry of human experiences.” With Service Timelines, companies can transform their approach to service anniversaries by:
  • Delivering vibrant, memorable experiences With Service Timelines, each employee’s experience is distinct because it draws from, and reflects upon, an employee’s unique work experience to create a personalized anniversary experience. Service Timelines provides a deeply personal and inspiring experience for the recipient, including a full digest of all the people they have inspired over the years.
  • Inviting personalized stories and videos from colleagues Service Timelines mobilizes colleagues to share their stories and congratulations about the celebrated employee. This includes the industry’s only video recognition capability for years of service, whereby employees can personalize their congratulations in a safe and secure way via the Globoforce award-winning mobile application or web.
  • Expanding anniversaries beyond the manager Service Timelines transforms the anniversary experience by widening the circle from a one-dimensional, manager-only celebration into a company-wide celebration. Service Timelines automates the involvement of peers – on a massive scale, globally - eliminating stress on the current manager as a potential single point of failure.
  • Celebrating years of valuable contribution An employee’s career is made up of countless achievements. With Service Timelines, the anniversary experience chronicles the employee’s career-long history of recognition moments. That also means that with every anniversary, HR leaders can reinforce corporate values and culture.
  • Providing unlimited choice with global rewards Upon reaching their anniversary, celebrated employees have unlimited choice to redeem for a reward that is memorable and of meaning to them. Employees can select from the virtually unlimited selection within Globoforce’s industry-leading global rewards network.
The unveiling of Service Timelines is well supported by the findings of Globoforce’s most recent Workforce Mood Tracker survey. Service Timelines and the new approach to service anniversaries has already garnered acclaim from the HR analyst and influencer community: “Our research shows that employees prefer recognition that reflects their unique contributions.  By enabling an employee’s social circle to collectively share their favorite memories, products such as Service Timelines give employees a chance to reflect on the experiences and impact they have made with their colleagues and customers. Such a service can transform the age-old service award into a living, breathing celebration of a person’s professional contributions and personal experiences at work.” ~ Stacia Sherman Garr, vice president, talent management research, Bersin by Deloitte, Deloitte Consulting LLP “The relationships we have with our co-workers has a proven effect on our level of happiness. Globoforce has invented a product that truly captures the importance of these relationships and their impact on individual and company achievements. Companies that recognize the potential in reinventing years of service programs by incorporating more social and personal methods of honoring a person’s career will be rewarded with a more motivated and dedicated workforce.” ~ Madeline Laurano, vice president and principal analyst, Brandon Hall “With Service Timelines, Globoforce has created a product that taps into the hidden potential of service anniversaries and the power of peers—leveraging colleague relationships to increase both individual and organizational social capital—and in turn helping to promote a culture of collaboration, mutual support and innovation.” ~ Michael Moon, research director, HCM at Aberdeen Group “Changing the way years of service awards are celebrated is a welcome disruption in the HR industry. Current approaches to honoring service anniversaries are failing to meet their potential in terms of energizing employees. Collecting stories, videos, and past recognition moments from an employee’s colleagues is a game-changing idea that can change the way people view years of service programs.” ~ Holger Mueller, vice president and principal analyst at Constellation Research “Celebrating someone's work anniversary in a way that truly reflects their achievements and relationships is a black hole in HR. With Service Timelines, Globoforce is empowering employees to thank each other for the role they play in their everyday and work lives. I highly recommend HR leaders take a closer look at this innovative program if they seek a real business return on their years of service programs.” ~ Laurie Ruettimann, HR consultant, influencer, and author “Recognizing the milestones of employees is a critical component to helping organizations in the mission of employee satisfaction. Globoforce enables a new generation of software to engage employees that will improve loyalty and contributions of every individual in a company.” ~ Mark Smith, CEO and chief research officer, Ventana Research “New social techniques and SaaS innovations are rejuvenating legacy HR processes long in need of change. HR leaders have a unique opportunity to rethink how they approach the redesign and improvement of service programs. The use of video and crowdsourced recognition can make an impact on employee morale, retention, and amplification of your organization's culture and brand values." ~ R "Ray" Wang, principal analyst and founder at Constellation Research   About Globoforce Globoforce is a leading provider of social recognition solutions, helping companies build strong cultures of engaged employees through the power of thanks. Named one of the Best Workplaces in the US and Ireland by the Great Place To Work Institute, Globoforce is trusted by some of the most admired companies in the world to inspire and energize employees and create best places to work. Our award-winning SaaS technology and proven methodologies empower HR and business leaders to take a modern, more strategic approach to recognition programs. The result: measurable business results, qualified by increases to employee engagement, retention, and productivity. Globoforce is co-headquartered in Southborough, Massachusetts, and Dublin, Ireland. To learn more:
Contacts: Shweta Agarwal (508) 229-1541
Rachel Vaccari (617) 275 6521


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